How To Keep eCommerce Customers Happy

Keeping customers happy is a big job, and of course critical to your business. You have to consider all the different aspects of customer care to be successful.

It permeates every aspect of your business. If you want your online store to thrive, here are some things to consider about customer happiness:

Site Design : Start from the beginning with good site design and customer experience in mind. If you're just getting started, it’s often a good idea to find a local design firm to work with. For example, in Australia, Alinga is an agency doing Brisbane ecommerce websites, and by working locally with them you have ready access to the design team which can improve communication. You can meet in person to exchange ideas and work on your Magento online store, or whatever platform you happen to choose.

Keep Existing Customers Happy : Obvious, right? But the reason you want to put effort into keeping current and past customers happy is that it is far easier to retain a customer who might buy from you again than it is to draw in new customers. You want repeat business, so the effort you put into nurturing your current and past customers is an investment worth making.

Make Checkout a Breeze : The easiest way to streamline the checkout process is to have the customer create an account. However, for some customers this is a burden they would rather not take on. It is often wise to give customers a choice of whether or not they have to create an account by offering Guest Checkout. However, you could incentivise them to sign up for an account with a free gift or a slight discount. Give them something in return for their efforts, and most importantly, their email address.

Newsletters : By convincing a customer it is worth their time to sign up for an account, you now have the capability to communicate with them at will via a newsletter, assuming they opted in. Newsletters are great by reminding the customer of your site just by seeing the email in their inbox. Keep them engaged by offering discounts for subscribing to the newsletter so they’ll be happy to keep receiving them.

Product Offering : Constantly review the products you offer and be on the lookout for new and innovative items that would appeal to your customer base. You’ll have to do constant research and stay open to switching suppliers if necessary. Keep it interesting and they will check back often to see what great new products you have to offer.

So those are a few techniques you can use to keep your ecommerce customers happy. If you’d like to get started with a solid foundation of customer happiness, let Alinga, a Brisbane agency specialising in Magento ecommerce, help you design a site that will create a fantastic user experience and keep them coming back. Or, if you’d like to transform an existing site, we would be happy to help you with that too. Contact us today for a consultation.

Source : http://www.magentowebdesign.net.au/news/63/74/How-To-Keep-eCommerce-Customers-Happy

How To Get Your First 100 eCommerce Customers

1. Get your family and friends in on round 1
 
No, nobody ever likes relying and their friends and family for sales. But the cold hard truth is, there is no easier first sale (and more importantly, first review) than someone who already knows you! These first few sales can mean hundreds, if not thousands of sales following shortly behind, if you do things correctly! Don’t just think mom and pop, though. Your friends, their friends, your distant relatives, your pen pals, your co-workers, your Instagram followers, it doesn’t matter; chances are you’ve got hundred of people in your circle that you can ask! People generally love helping people they know get a business going, as it makes them feel like they are part of the entrepreneurial process. Leverage this, and you can begin a trend that continues to escalate into real sales from strangers! 

2. Work smart on social media

Today’s eCommerce businesses live and die by their social media promotion. Does your product lend itself especially well to photos? Hire a professional photographer and create an Instagram account. Every new follower will be a potential new customer, and with over 300 million users on Instagram, that is about as exciting as it gets. Get connected with Facebook groups that are in your niche; these can be perfect places to spread the word about your amazing product! Just be sure that you are checking for rules about brand “spamming”; you don’t want to be given the boot for advertising where you shouldn’t!

 3. Give your product away – for nothing 

Giving your product away for free can seem like a daunting step when you are first getting started; you might be asking yourself, “Isn’t the point to be making money, not giving it away?”.  But here’s the thing; giving your product away, or even just applying insane discounts that make buyers feel like they can’t pass the deal up doesn’t just create repeat customers, it creates free advertising. These are the raving fans that will talk about you on social media, and that will bring their friends, time and time again. Never underestimate the value of loyalty, especially when you’re just starting out.

The path to your first 100 sales isn’t always a cut and dry one, but if you stick with it, it will happen. Still looking to make you eCommerce dreams a reality? Reach out to the professionals at Alinga today. We are the premier West Coast Magento development firm, catering to your every need. Give us a shout, and we will jumpstart your eCommerce success today!

Source : http://www.magentowebdesign.net.au/news/88/74/How-To-Get-Your-First-100-eCommerce-Customers

Taking advantage of Facebook Ads To Grow Your Magneto Online Store

A local business who would like to target men in their 20’s interested in personal fitness within a 5 mile radius, comes up against the same challenges a consultant who is available to work globally, wishing to target business owners will face. One practical and inexpensive solution to this is utilizing Facebook Ads. 

Since their rollout a few years ago, Facebook ads have been enormously popular and provided an excellent return on investment. Let’s take a closer look at what options are available and how you can best use them to market your products and services.

Finding Your Perfect Customer
Just like working with our Brisbane agency specialising in Magento ecommerce, helped you to create the perfect Magneto online store, Facebook ads offer excellent options to help you find the perfect target market. They offer information on customer shopping habits, purchases and browser history. You can find out public data such as life events and relationship status’s and use these are part of your campaign to find your customer base. You can also look at income levels and even create mirror campaigns based off of industry leaders in your field.

Are Engagement Ads, Mobile App Ads and Sponsored Posts and Worth The Investment?
The cost to get started is nominal, with ads starting at $5 USD per day and reaching as many as 1500 customers. At this price point, businesses can afford to tweak their marketing until they have a formula that works well. Here are some other benefits of using the various ad platforms.

Mobile App Ads
Absolutely. Developers who invested in Mobile App Ads have found users spend over 4x as much on in-app purchases offered when they were acquired via Facebook Mobile Ads. A Mobile App Ad is an ad that specifically market apps with a goal of downloading the app or signing up or a product website, such as creating an account for an online shopping app.

Engagement Ads
Engagement Ads can be created for multi-purpose goals. Getting more clicks and Likes on your company page, funnelling clients to your website and acquiring customer information to be added to newsletters are just a few of the ways businesses are using the ads.

Sponsored Posts
If your Magneto online store already has a blog setup, boosting your post to reach your customer base who has already liked your company Facebook page can drive more traffic. You can also target future customers who will find your content informative.

Tracking Your Progress
Engagement, clicks and sales can all be tracked via Facebooks Ads Management platform letting you, the business owner see how well your ads are doing. Our Brisbane eCommerce websites experts can help you to integrate analytics and explain options your current store may already have to track progress.

Are you looking for the best ways to market your Magneto online store? Have any questions about the best way to get your products in front of the most customers? Contact Alinga e-commerce, we specialise in Brisbane e-commerce websites and we would love to learn more about what your services are and come up with solutions to help you have the best website possible to help you with your goals.

Source :http://www.magentowebdesign.net.au/news/61/74/Taking-advantage-of-Facebook-Ads-To-Grow-Your-Magneto-Online-Store

Brisbane Designer Fashion Store Fallow Gets A Magento Make Over

Exposing the city of Brisbane to a previously unseen collection of worldly wares, Fallow's reputation as the premier destination for avant-garde and forward thinking fashion in Australia rapidly spread to attract a clientèle ranging from unassuming artists to international celebrities.Now adorned with a carefully curated range of Australian and International designers, Fallow continues to captivate artistically minded persons across Oceania.

Alinga eCommerce provided the Brisbane designer fashion store with a new Magento solution in a responsive layout to be more accessible for both mobile, tablet and desktop visitors. Certain customisations were also implemented to make it more in sync with the Fallow Brand and Fallow experience.


Expanding its reach through its online store, Fallow is able to stimulate an even greater number of creatives within the global fashion community.

Piercing through fashion's extravagance and banality, Fallow's inspiring principles continue to guide its progression:

Fallow is a juxtaposition of black with white, old with new, space with clutter, industrial with hand crafted. Fallow will continue nurturing the local creative communities and providing a location for purveyors of the enigmatic to have other-worldly experiences for many years to come.

 

 

Source :  http://www.magentowebdesign.net.au/magento-blog-website-information

4 Handy Tips to Enhance SEO on your Magento eCommerce Website

So by spending the moment to improve the internet search engine optimisation on your ecommerce site you are making it simpler for customers to discover you, which drives website traffic to your site as well as gives you a greater possibility to convert these people into paying customers.

To aid in this, here are 4 useful suggestions that will improve the Search Engine Optimization on your Magento ecommerce site.

Tips for Improving eCommerce Search Engine Optimization

Stay clear of replicate material. Among the big manner ins which websites can be penalised by internet search engine is by having duplicate material. This is frowned upon by the powers that be that identify the algorithm that is utilized to rate search results page.

This is a rather huge threat for ecommerce websites as they are normally very likely to have duplicate material in the form of item sites and also summaries. Therefore it is necessary to examine your internet site as well as identify ways that you could reduce the duplicate material on your Brisbane ecommerce site. Relying on the system that you are making use of there is frequently a plugin or motif setting that can help with this procedure.

Use the right key phrases.

This guideline does not only apply to ecommerce websites, but to all websites that are aiming to drive website traffic. However as pointed out previously, creating website traffic to your website is crucial for an ecommerce site to be effective. So in order for customers to locate you, you have to invest the time finding the right key words to be applied on your website. If you don't invest the moment in this procedure, your internet search engine positions will certainly endure considerably.

Optimize product pictures.

Clients want to see just what they are purchasing, so it is necessary to have a variety of top quality photos on your website that show the crucial features of the product. Nonetheless this isn't all you must be doing. An image alone does not help the optimisation of your website, you will want to assist the robots made use of by the online search engine to locate these pictures as this will assist your rankings. The ideal use of ALT tags on your images will make it much easier for them to locate your material and comprehend it.

Write your personal item summaries.

This is an expansion to the above pointer regarding staying clear of duplicate content. A bunch of sites will just utilize the standard summary that has actually been supplied by the supplier for their item summaries. Nonetheless this will cause a duplication of material that is most likely currently on the maker's web site, in addition to many other ecommerce stores.

So whenever you are listing a product, see to it to write up something one-of-a-kind and make use of this chance to distinguish yourself from your rivals.

For the best in web design options, check out Alinga Magento eCommerce website and also see what we need to supply. If you have any inquiries or want to talk about your Magento website, glad enter contact with us and we will be greater than happy to help.

Ways to Acquire one of the most From Your Magento eCommerce Software

From experience, Magento is a system that could be utilized by a great deal of a lot of people with little or no internet experience to do the fundamentals. All it takes is a walk via the backside in addition to a little sound judgment. That's possibly merely what your competitors are doing - specifically just what you have to do is to identify means to utilize the attributes that are suitable for you as well as actually reach grasps with absolutely using every one of the attributes of this fantastic open source right out of the box. By finding out more concerning Magento in addition to exactly how you can benefit from all it needs to give, a training program could be optimal, participating in an end customer Magento training program it will genuinely aid you get your Magento eCommerce go shopping off to a flying start.

You may currently have a Magento shop however should know how it can profit your company? To begin with, you have in fact made the best option - Magento is such a wonderful scalable eCommerce remedy. By making use of a presently constructed open resource and totally free eCommerce network you can truly improve the power of eCommerce along with find just how you might increase your conversions.Understanding the most effective ways to make fundamental changes could perhaps be all you call for. The sorts of topics that you must ideally identify consist of ways to take care of advertising and marketing and also promos, as an example executing cross deals and afterwards launch a price cut price code along with content administration. By making use of the material administration system in the technique it was made you can potentially make your life much less challenging going ahead making use of variables as well as fixed blocks, which will certainly provide you a lot more time to fix marketing your shop.

Whether you are liable for managing orders as well as customer support, a product or catalogue supervisor along with need to know ways to do it appropriately, completely with to those that intend to boost the efficiency of the Magento shop via promotion, there is a program to suit. By supplying magento training sydney programs that are interactive along with relevant to your store, delegates of all levels will absolutely come away with something practical as well as be able to execute adjustments to boost the performance of the Magento shop - whether that is simplicity of use or improved performance - it's all an action to servicing your consumers accordingly. Along with we such as completely satisfied consumers as long as you do.

Making Sure Your Site Is Mobile Friendly

You might have heard about the rise of the BYOD (Bring Your Own Device) trend happening in companies right now as well.

Mobile devices are so popular and convenient that even the largest distributors are encouraging their employees to BYOD for work. On the personal use side, tablet use is growing at speeds that predict they will soon be the first home connectivity choice over a desktop and laptop for internet needs.

This makes a pretty strong case for your Magneto Ecommerce store to be mobile friendly, and if it isn’t, to get it done quickly!

Responsive Design

Online shopping is rarely done while sitting quietly at a desktop, sipping tea. People shop on the go! Commuting to work, waiting for a coffee order and killing time in the waiting room at the doctor’s office; this is when consumers can be found perusing their favourite shops.

 Mobile devices have changed the name of the game. If someone tells you about an amazing organic chocolate from France, you aren’t going to remember to check it out later. So, what do you do? You open your phone and look it up on the spot. If the chocolate carriers website isn’t mobile friendly — that’s a lost sale.

Mobile Friendly Design

Magneto provides options to fix this scenario. Use a responsive theme for your Magneto online store to cut back on these missed opportunities. When comparing your store to other Brisbane eCommerce websites, the last thing you want to find is that your site looks like it’s still in the ‘90s.

Magneto's responsive themes will make your site mobile friendly and keep the design element consistent across all platforms, so your brand never ceases an opportunity to connect with your audience.

This is a pretty big deal, studies have shown if a site is not mobile responsive, 61% of consumers will abandon the site altogether. You can't afford this to happen long-term.

Mobile Apps

Alinga eCommerce is a Brisbane agency specialising in Magneto ecommerce stores. Don’t be shy about reaching out for assistance with building an iOS or Android app to reach an even wider audience.

If you decide to take your business a step further and have a shopping app created, use your new app as an excuse to have an app launching sale! Make a promotion out of it and take advantage of social media to get the word out.

Remember, you can have the best product and offerings in town, but if customers can’t access your ecommerce store, it will not matter. Work with a developer to ensure your site is mobile friendly. Keep a design theme that will allow for unity across platforms like mobile devices, tablets and laptops. Consider developing a mobile app to make shopping quick and easy.

Are you unsure if your current store is as mobile friendly as it can be?

Contact

Alinga eCommerce
to learn more about what we can do to make sure your store is responsive, no matter what device it's being accessed from.

Source: http://www.magentowebdesign.net.au/magento-blog-website-information